Public school page
Your branded landing. Parents find you, send a verified text, and start enrollment.
Built by swim schools
Run your swim school
Run your swim school
from your phone.
Built by people who already run schools — not a generic CRM with lessons taped on. Parents enroll, pay, and book themselves. You show up and teach.
$120/mo or $1,000/yr
Cancel anytime
We help you set it up
* $1,000/year works out to under $100/month. Prefer month-to-month? It's $120/month.
You are not bad at running a school.
You are stuck in the texts, the Venmo, and the spreadsheet that says who has credits left. Every open slot is a phone call. Every reschedule is three messages.
Parents texting “can we move Thursday?”
Venmo, cash, and “I’ll pay you next week”
Credits tracked in a spreadsheet
“Is this slot actually open?”
No-shows with no clean record
Gate codes living in a notes app
You do not need another app.
You need the school to run itself between lessons.
Why schools switch
Three things stop being your job.
Enrolling, collecting, and coordinating — handed to the system, so your hours go back in the water.
Parents run it themselves
The front desk is now a phone in their pocket.
Families find you, verify their number with a text code, and walk through a guided signup on their own. No password to reset. No “what times do you have?” at 9pm. They land in a branded portal that looks like your school.
- Passwordless SMS login
- Guided first-time wizard
- Self-scheduling from real open slots
- Your colors, your name, your policies
The money handles itself
Get paid before the lesson, not after the third reminder.
Sell packages and drop-ins with real checkout. Cards stay on file. A weekly series charges itself about 24 hours out if the family is out of credits — so you are teaching, not chasing Venmo.
- Packages, drop-ins, and promo codes
- PCI-compliant CardPointe checkout
- Cards on file + T-24h auto-settle
- Money lands on your merchant account
You just teach
Show up, glance at your phone, get in the water.
The Go Time app shows today’s lessons with the student, the pool, and the parent one tap away. Gate codes appear when it is time. Reminders already went out. Finish the lesson in one tap and move to the next.
- Today and this week, shaped for swim
- Student level, notes, and parent contact
- Gate code revealed in the last 24 hours
- Automatic T-7 and T-24 reminders
1 tap
books a full standing block — e.g. Mon–Thu for 4 weeks
4-digit
code to sign in — no passwords for parents, ever
24h
before a lesson, the gate code appears automatically
$0
what parents pay to use the portal — the money is yours
The pages of the school
This is what you actually use.
Landing, portal, calendar, family page, settings, and Go Time on the phone — one current, not six tools.
Parent portal
No app, no password. Families sign in with a 4-digit code and book themselves.
Swim calendar
Child, pool, instructor, paid or unpaid. Drag to move. No double-books.
One family page
Contact, lessons, credits, cards, and notes — not five different screens.
Swim Settings
Lessons, packages, availability, locations, instructors, landing, portal, promos.
Go Time
The instructor phone app. Today’s roster, student notes, finish in one tap.
Everything in the product
This is the swim school system.
Not a generic CRM with “lessons” taped on. Here is the whole thing.
01
Get found
Your school gets a branded public page — no developer required.
Branded landing page
Your own URL with hero, about, gallery, testimonials, FAQs, and contact.
SMS-verified lead form
Parents submit interest and confirm their phone with a 4-digit code before they enter the portal.
AI draft from your site
Paste your existing website. We pull copy, photos, and brand colors so you are not starting from a blank page.
Your colors, your slug
Pick the URL, accent color, trust badges, and CTA copy to match the school.
Gallery + lightbox
Import facility photos and let parents browse them in a polished lightbox.
Publish or preview
Work on the page privately, then flip it live when you are ready.
02
Enroll families
Parents run the signup themselves. You stop texting login instructions.
Passwordless parent portal
Families sign in with their phone. No passwords to forget or reset.
Guided first-time wizard
Welcome → add swimmers → policies → registration fee → first package. Five steps, done.
Enrollment disclosure
Parents see both payments up front — platform registration and your lesson package — before they pay anything.
Per-child registration
A one-time program fee per child, collected before the first package and when a sibling is added later.
School policies in-flow
Attendance, weather, what to bring, safety — toggled and edited by you, shown during enrollment.
Portal branding
Match your colors, greeting, and which sections parents see. Live phone preview while you edit.
03
Sell and get paid
Packages, drop-ins, and promos. Money lands on your merchant account.
Package builder
4, 8, 16, 24-packs — or any size — with fixed and flexible credit splits.
Drop-in lessons
Sell a single lesson at a set price when a family is not on a package.
Promo codes
Percent-off, fixed amount, or 100% off. Track redemptions. Free checkout skips the card network.
CardPointe checkout
PCI-compliant card entry. Card data never touches your servers.
Cards on file
Parents save a card once. You can charge it later without them present.
Pay links
Text or email a secure checkout link. The parent pays remotely — no login required.
Family or per-child credits
Foundations stays with one child. Returning packages can be shared across siblings.
Payments dashboard
Package buys, drop-ins, public checkout — filterable, with running totals and monthly revenue.
04
Schedule without the back-and-forth
Open slots, standing blocks, and a weekly series that keeps itself filled.
Weekly availability
Recurring slots per instructor, location, and lesson type. Blackouts never appear as bookable.
Multi-location
Run more than one pool. Each location has its own details, photos, and logistics.
Parent self-scheduling
Families book from real open slots. Toggle it off and they submit preferred times instead.
Standing cadence
Mon–Thu × 4 weeks = 16 lessons. One tap books the whole block. The math has to match the credits.
Ongoing weekly series
Lock a weekday and time. Future weeks generate themselves so the family always has lessons on the books.
T-24h auto-settle
Use a credit if they have one. Otherwise charge the saved card about 24 hours before the lesson.
Sibling back-to-back
Already-booked family times are marked so parents can stack lessons consecutively.
No double-books
Open slots subtract existing lessons and blackouts. The database locks the row so two parents cannot take the same time.
05
Run the school
A command center for you. A calendar your instructors can actually read.
Today’s command center
Lessons by instructor, the week ahead, enrolled parents, outstanding credits, and revenue.
Swim calendar
Child, paid/unpaid, pool, lesson type, parent, instructor. Filter by any of them.
Drag to reschedule
Move a lesson on the calendar. The system checks availability before it sticks.
Cancel your way
Return a time credit, or mark a no-show with no refund. A note is written for you.
Book on behalf
Front desk books, cancels, and reschedules for any family that has credits.
Sell from the profile
Pick a package, apply a promo, text a pay link, or charge the card on file — from any customer.
Act as the parent
Walk through the portal in person with the family. A banner makes it obvious you are in staff mode.
One family page
Contact, messages, notes, lessons, payments, credits, and saved cards — not five different screens.
06
Keep families in the loop
The texts you already send, written once and sent on time.
Purchase confirmation SMS
Customizable text after every sale, with a link to schedule.
T-7 and T-24 reminders
Email + SMS. Location, parking, what to bring. Gate code only in the last 24 hours.
Shareable lesson page
A link with the lesson, location card, map, and access details — so you are not forwarding screenshots.
Location logistics
Per-pool description, parking notes, access code, what to bring, photo, and map pin.
Preferred-time alerts
When a parent requests a time, the front desk gets a text immediately.
Test a blast first
Send reminder copy to yourself before it goes to real families.
07
Grow enrollment
Inquiries become families without a spreadsheet of follow-ups.
Inquiry board
New Inquiry → Contacted → Trial Scheduled → Trial Sent → Enrolled → Follow Up. Rename the lanes if you want.
One-tap portal login
From a lead or a customer, SMS the parent a 4-digit code so they can get into their portal.
Connected funnel
Landing form → SMS verify → portal → package → schedule. Nothing falls between tools.
08
Teach from your phone
Go Time is the instructor app. Clock in, see the student, finish the lesson.
Bookings tab
Today and this week, shaped for swim — student, lesson type, pool.
Student context
Level, medical notes, special requests, parent tap-to-call, location, and the gate code when it is time.
Your lessons only
Instructors see their own roster. Owners see everyone, grouped by instructor.
Finish in one tap
No van inventory, no photo proofs, no review prompts. Mark the lesson done and move on.
Owner KPIs in your pocket
Parents enrolled, credits outstanding, revenue, lessons in the next 7 days.
09
Your rules, one settings hub
Lessons, packages, availability, locations, instructors, landing, portal, promos.
Unified Swim Settings
Eight tabs. One place. Fence and repair tools stay hidden so the nav matches the work.
Instructor roster
Who can teach which lesson types, at which pools.
Catalog you control
Foundations, returning, propellers, adult, or your own types. Hide or retire a package without losing history.
Credit expiration
Season-based, day-based, or never — set per package.
Ready on day one
New schools get default lesson types, packages, a location, and landing copy so the first hour is configuration, not construction.
A week on Current
From blank page to booked calendar.
You are not building software. You are turning yours on.
Day 1
Your page goes live
Branded landing page and portal, seeded with your lesson types, packages, and a location.
Day 2–3
Families enroll
Parents verify by text, add swimmers, and buy their first package — on their own.
Day 4–5
The calendar fills
Self-scheduling and standing blocks lock in recurring times. Reminders start going out.
Every day after
You teach
Open Go Time, see the student and the pool, get in the water. That is the job.
Built by swim schools
We run schools on this every day.
Current wasn't built by a software company guessing at swim. Every feature started as a real problem at a real front desk — the credit spreadsheet, the 9pm reschedule text, the gate code in a notes app.
Like a kid who learns the water before the stroke, the system starts with what keeps a school afloat: enrollment, payment, and a calendar that fills itself. The rest is you, teaching.
Pricing
One product. Two ways to pay.
Everything above is included. No tiers, no per-family fees, no setup charge.
Monthly
$120
per month
- Full swim school system
- Parent portal and branded landing page
- Go Time for instructors
- Cancel anytime
Best value
Yearly
$1,000
per year · about $83/month
Save $440 versus monthly
- Everything in monthly
- Two months free
- One invoice, one less thing to remember
- Same setup help
Want a walkthrough first? Book a 15-minute demo.
Straight answers
The questions school owners actually ask.
Is this for a one-person instructor or a full school?
Both. Solo instructors get the portal, payments, and calendar. Schools add locations, a roster, and permissions for who teaches what.
Where does the lesson money go?
Package and drop-in charges settle on your CardPointe merchant. You set the prices. The optional program registration fee is a separate platform charge to the parent — not your school revenue.
Do parents have to use an app?
No. The parent portal is a branded web page. They sign in with a text code. You and your instructors use Go Time on the phone.
I’m not technical.
We help you set it up. Defaults are already there — lesson types, packages, a location, landing copy — so the first hour is your prices and your pool, not a blank database.
Can I cancel?
Yes. Monthly is month-to-month. Yearly is paid up front; talk to us if you need to unwind it.
Stop running the school from your texts.
Get the landing page, the parent portal, the calendar, and Go Time — $120 a month, or $1,000 for the year.